Advertising on Kenya Geographic may be the best decision you ever made for your tourism business. By targeting ads to your niche market, you avoid wasting your impressions to totally uninterested and unrelated audiences. You can ask yourself, why serve ads to general websites like news portals, social networking sites and other hit-and-miss sites when you can target your specific industry audience?
At Kenya Geographic, we have provided, for the first time in Kenya, a dedicated platform to serve the advertising needs of the tourism and hospitality industry. Your ads will never be considered spam by our community of visitors who come to our website looking for the very product or service you are offering.
Why Advertise with Us
Studies have established time and time again that niche websites have the most passionate users on the web, thus delivering an audience with the highest ratio of Click Throughs and conversions. For some time now, we have boasted an impressive industry average Click Through Rate (CTR) of 1.47% (Admitad, 2018) and we intend to keep growing this going forward.
According to WordStream, a Google Premier Partner and Bing Elite Partner that has been providing software and services to help marketers get more out of online advertising over the past decade, the Google Display Network (GDN) industry benchmark stands at 0.47% for the Travel and Hospitality industry. We surpass this industry average by 213%!
At Kenya Geographic, we have evolved a set of innovative services that will offer visibility and conversions for your product or service. Our aim is to be the one-stop-shop where tourism industry players can connect with their target audience cost-effectively. Below is a detailed description of our service range.
Display Banner Advertising (DBA)
Our advertising model is based on the fast-growing Display Banner Advertising market. Display Banner Advertising commands a 23% global online market share presently and is the second largest form of advertising in the world after Search Engine Advertising (49%).
We offer 3 ad sizes in line with international digital advertising standards as follows:
- Large Rectangle (336 By 280)
- Leaderboard (728 By 90)
- Banner (468 By 60)
SafariQuest™ Booking Engine
SafariQuest™ is our newest service where we provide a fully-fledged, state-of-the-art online booking engine for accommodation, tour packages and car hire. SafariQuest™ is more than an online booking engine. Property owners can use it as their front desk management system to check-in and check-out walk-in guests to their facilities while the online system is still running.
SafariQuest™ gives full management control to property owners to update their details any time. They can, for instance, add room extras or offer special discounts to returning guests and change room pricing based on the season. The system comes complete with a customer review platform which enables past guests to rate the property.
A monthly rental fee is charged to property owners depending on the features they choose to activate on their account including the number of hotels in their portfolio etc. With this enabled, they are able to take advantage of the back-end management system to run day-to-day booking tasks. The online side only charges a 10% commission on every booking confirmed.
Our state-of-the-art online travel merchandise shop, The TravelShoppe™, offers a range of digital and physical merchandise travellers can buy. While we plan to merchandise our own products, we welcome strategic partnerships with businesses who wish to sell through the platform at an agreeable commission. The catalogue currently includes the following categories Apparel Bags, Guidebooks, Art Collectibles, Luggage, Artefacts, Footwear and Outdoor Gear.
Besides our paid services, we also have a range of exciting ways you can still build your visibility online absolutely for FREE!
- User Reviews and Comments
Commenting or reviewing our listed properties or blog posts is a good way to get visibility to your online resource. When you comment or review property on our site, we allow you to leave a link back to your website which enables you to ride on the traffic and visibility we enjoy in the marketplace. We have now started a reward system which tokenises you for your valuable contribution. In the future, you will be able to use the acquired tokens as a form of cryptocurrency, the so-called SafariCoin™ to make purchases within Kenya Geographic but you need to be a registered user to enjoy this benefit!
- Guest Blogging
One way to increase visibility to your online resource is to guest blog. Guest blogging is becoming a powerful tool to promote a brand. By joining our team of Guest Bloggers you can connect with a growing community of travellers who frequent our award-winning website and award-nominee blog to read first-hand narratives of travellers who have been there done that? You can get more details on how to write for Kenya Geographic.
Facts and Figures
The Kenya Geographic website and the Safiri Kenya Blog are owned and run by Kenya Geographic Ltd, a Kenyan-based company which has been specialising in online tourism marketing since 2010. The blog itself began in 2012.
Kenya Geographic won the prestigious Microsoft ICT Innovation award in Tourism in 2016 and the Safiri Kenya Blog was a finalist in the 2013 BAKE awards for Best Travel Blog in Kenya.
We have a sizeable social media following as a result of our high-quality content that has been growing exponentially currently boasting over 200 travel ideas, more than 5,000 travel photos and over 300 blog posts. Our Blog is the most prolific travel blog in Kenya with over 10 new travel posts per month.